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Integrated Marketing Communications David Pickton, Amanda Broderick
Publisher: Financial Times Management

Integrated Marketing Communications is a phrase that encompasses all when it comes to marketing and advertising your business. However, both planning and executing remain a challenge. The Problem Today, the subject of Integrated Marketing Communications is hotter than ever. Integrated Marketing is essential for business owners in today's world. It's a source of competitive advantage. Evanston, Ill., May 16, 2012 — Northwestern University's Medill School has launched an online version of its highly regarded and top-ranked Master of Science in Integrated Marketing Communications (IMC) program. Marketing Training Malaysia: Integrated Marketing & Communications, by Knowledge Hub Asia » View course outline and marketing related courses. For CMOs, new social technologies present an opportunity to gain unique strategic advantages in their market. Competition with bigger cooperation is so intense that it's forcing smaller business owner out of business. This is a post about what the Easter bunny can teach you about integrated marketing communications and how to take action on these lessons. This semester I chose to take what has proved to be a very interesting course so far, Integrated Marketing Communication.